Creating content that gains organic reach on Instagram may seem challenging for some marketers, but it doesn’t have to be an arduous task. In essence, Instagram utilizes gathered information to showcase more of what users enjoy by predicting engaging and interesting content. Here are seven strategies to optimize your content for favorability by the Instagram algorithm:

1. Daily Feed Posts: Regularly posting to your feed, whether it’s static content, carousels, or reels, is favored by the Instagram algorithm. Profiles posting 5-7 times a week tend to receive preference.

2. Daily Story Posts: Posting stories daily throughout the day ensures your profile remains featured in the story banner. Initiating your first story with an interactive feature encourages increased views and engagement.

3. Keyword-Rich Captions: Utilize keywords in your captions, as the algorithm considers more than just hashtags for searches. Additionally, make use of Alt Text and Topic selection to enhance your content’s reach.

4. Optimized Hashtags: Instead of overwhelming your posts with hashtags, 3-5 relevant ones can perform just as well, or even better, than using the maximum allowed amount.

5. In-App Editing and Posting: Instagram rewards users who utilize its features. Editing and posting content within the app increases the likelihood of it being favored by the algorithm.

6. Trending Audio Usage: Incorporating trending audio identified by a small arrow next to its name indicates its popularity. Utilizing such audio aligns your content with a growing user base.

7. Analytics Understanding: Regularly monitor and analyze your Instagram analytics to discern what content resonates with your audience. Adjust your content strategy based on these insights.

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